This is where I am coming from: I have developed a course for accelerating the grant of a European Patent from four (4) years to only one (1) year, click here.
So far so good.
But now how to market that product “EP patent in only one year”?
There are the same three motives for doing marketing, again and again:
- fear
- greed
- a vision
But which one to apply for which customer avatar?
Have you ever asked yourself when and why an expedited patent grant is important?